EVERGREEN LANDSCAPE WEBSITE
Redesigned marketing website for a small business, improving navigation, content clarity, and visual cohesion while reinforcing brand identity.
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Led website redesign to strengthen brand clarity and visual consistency.
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Improved navigation and visual hierarchy to enhance user comprehension.
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Delivered polished visual assets using Figma, Illustrator, and Photoshop.
PROJECT OVERVIEW
ROLE
Marketing & Visual Designer
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TIME
3 months
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TASK
Improved website design
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TOOLS
Wix, Photoshop, Illustrator, Figma
CHALLENGE
An established Landscaping company needed a website design that looks up to date and clean, attracts new customers and gives customers information on available services.
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SOLUTION
Design a new website that is has a clear layout and cleaner menu with additional pages to show clear delineation of services and about pages.
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GOALS
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Improve Visual Design
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Improve marketing reach
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Add testimonial page
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Simple & Informative
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Intuitive layout and navigation
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Improve store page, partners page, link to socials
DESIGN
BRAND DESIGN​
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I created a brand system informed by visual patterns common in the landscaping industry. The color palette draws from natural outdoor tones while maintaining a refined, modern feel that communicates trust and professionalism.
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Typography pairs a clean sans-serif for headers with a modern serif for body text, balancing clarity, readability, and an elevated aesthetic.
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I redesigned the primary logo to align with existing brand elements while improving clarity and consistency. A secondary logo was also developed for the landscape supply store, featuring a welcoming illustration of the barn storefront to reinforce approachability and connection to the company’s work.
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HOME PAGE
I designed a scrolling home page with large images of their work inluded and services listed so the customer could get a fast idea of what the company could provide at first glance.
SERVICES
The services page lists cleanly and concisely the company's available services so the user could quickly find what service they are looking for.
ABOUT
The about page gives the company's mission statements and introduces the team members so the user can gain trust in the company, understand what they stand for and get to know the people that might be in and around their home.
CONTACT
A contact button is included at the bottom of every page and is given it's own section in the header menu so the user is brought repeatedly to get in contact with the company. The company gets increased interaction and the channel of communication is easily found for the customer to get their questions answered by real people.
PROJECTS & TESTIMONIALS
I added a past projects and testimonials section to further establish credibility.
PHOTOS
A scrolling gallery of photos gave the user clear images of their work and ideas of what they might want for their own home or business.
