NORDSTROM Print Pattern Design & Production
Designed brand-aligned print assets for in-store and marketing initiatives, ensuring clarity, consistency, and accurate execution within established seasonal systems.
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Designed multiple print patterns based on concept team–defined color palettes.
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Developed and applied colorway variations, with selected designs moving into production.
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Ensured print accuracy, consistency, and alignment with Nordstrom brand standards.
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Prepared final assets for production across physical retail touchpoints.
PROJECT OVERVIEW
CHALLENGE
Design a new wellness app to help improve a user’s nutritional intake.
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SOLUTION
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Follow concept-led palettes
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Design patterns + colorways
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Pattern and concept exploration
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Research and design ideas presented and iterated on in meetings with cross-functional design teams
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GOALS
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Customer satisfaction
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High sales for company
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Beautiful product created
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Brand alignment
ROLE
Print & Pattern Designer
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TIME
2 months
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TASK
Help design fall prints for women's dresswear brand Chelsea 28
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TOOLS
Fresco, Photoshop, NedGraphics
DESIGN
PATTERN AND COLORWAY DESIGNS
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Pattern development and colorway exploration executed within concept-led palettes
PATTERN AND COLORWAY DESIGNS
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Executed pattern design and colorway development within concept-defined palettes, translating thematic direction into production-ready print designs.
BODIES COLORWAY AND DEVELOPMENT
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​Collaborated with cross-functional partners to explore and refine colorway applications within approved design frameworks, with selected options advancing to production.
