top of page

projects

Hello! I am a Brand & Visual Designer based in Seattle, WA.

I create cohesive visual systems across retail, print, and digital interfaces. I focus on translating business goals into clear, engaging visual experiences that resonate with customers across multiple touchpoints

Print Design & Brand Execution

 

Designed brand-aligned print assets for in-store and marketing initiatives, ensuring clarity, consistency, and accurate execution within established seasonal systems.

chdress janellegeo_edited.jpg
veggiebuddy.jpg

Visual & Marketing Design

 

Designed marketing website for a small business, improving navigation, content clarity, and visual cohesion while reinforcing brand identity.

Screen Shot 2023-11-28 at 9.50.37 PM.png

my SKILLS

Brand & Visual Design​

​

  • Brand Systems & Visual Identity

  • Retail & In-Store Design

  • Print Design & Production

  • Typography & Layout Systems

  • Color & Material Design

  • Marketing & Campaign Design

​

Collaboration & Process​

​

  • Cross-Functional Collaboration

  • Stakeholder Reviews & Feedback

  • Concept Development & Iteration

  • Design Documentation & Handoffs

  • Working Within Established Brand Guidelines

​

Digital & Interface Design

​

  • Visual Design for Digital Interfaces

  • Web & App UI Design

  • Design Systems & Component Libraries

  • Visual Hierarchy & Accessibility

  • Responsive Design Principles

​

Tools

​

  • Adobe Creative Suite (Illustrator, InDesign, Photoshop)

  • Figma

  • Sketch

  • Miro

  • Microsoft PowerPoint

  • Google Workspace

​

Designed by Elizabeth Craddock

© 2025 Elizabeth Craddock Design LLC. All designs INCLUDING WEB, LOGO, ILLUSTRATION, MURAL, PRINT, PATTERN, AND APP are original works and may not be copied, reproduced, or used without permission.

bottom of page