veggie buddy app
Designed brand-aligned digital interface for a consumer-facing cooking app, focusing on visual clarity and usability in the iOS experience.
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Created interface layouts and page designs consistent with brand tone.
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Applied visual principles to improve readability and user guidance.
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Delivered design assets in Figma and Adobe Suite for developer handoff.
PROJECT OVERVIEW
CHALLENGE
Design a new wellness app to help improve a user’s nutritional intake.
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SOLUTION
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Design a new app that improves a user’s ability to make daily changes to their eating and health habits through the integration of an AI Nutrition Coach and a reminder schedule.
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Integrate scheduling and calendar functionality into the nutrition app
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GOALS
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User feels catered to
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Gives goals & rewards
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Guides user to success
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Simple & Informative
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Shows progress through time
ROLE
Brand & Interface Designer
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TIME
7 months
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TASK
Design an app concept that helps users improve nutrition
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TOOLS
Figma, Photoshop, Illustrator
DESIGN
COMPONENTS
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I designed a carrot icon to incorporate the theme of nutrition, and created a friendly looking color pallete to flush out the brand design. I chose a font that felt trustworthy but also appeared upscale and was easily readable.
MOODBOARDS
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I created two moodboards to showcase different themes for the app. One was meant to give a bright and fresh feel to energize the user and inspire them to think of fresh foods. The other was meant to soothe the user and give them a sense of peace, as nutrition and health can be a stressful and sensitive topic for many people.
BRAND DESIGN
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The theme I chose was a combination of both moodboards to give the user a sense of freshness and also elements of calm. I chose colors for a friendly, modern and appealing feel, and chose a font that would give a sense of authority and trust.
HIGH FIDELITY INTERFACE SCREENS
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Created dashboard and key screens for login and setup. Branding elements and app icon included for brand cohesion.
